Sony BBC Earth is successfully launched in India on, March 6, 2017 at 20:00. Sony BBC Earth is a premium factual entertainment channel from MSM Worldwide Factual Media, a joint venture between Sony India (SPN) and BBC Worldwide.
Sony BBC Earth will be available in both SD and HD in English, Hindi, Tamil and Telugu.
“ Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in,” said NP Singh, CEO, Sony Pictures Networks India.
“Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess. This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be a major player in its category.”
“This joint venture is a pioneering model for us in global markets,” added Paul Dempsey, president Global Markets, BBC Worldwide.
“By working with a respected local partner of the calibre of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”
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